Another Letter

My friend (Jack) and I sent this email to a career agency, about an advert on Facebook. The advert in question is an animated gif image going through 3 frames.

1. A brown leaf (with a bit chewed on one end) with the text "Turn over a New Leaf"

2. A green leaf (this leaf is the previous one turned over) with the text "in your career"

3. White text on a green background with the text "Search 1000's of new jobs NOW"

For some reason this enraged my aforementioned friend and he decided to ask them a technical question on the site.

Together, we came up with this letter. (Jack is a visual arts student, btw)

"I would like to inquire into the matter of who designed your "New leaf" Advertisement which can see on many sites including Facebook. Being an artiste of the highest calibre, and a staunch supporter of the Iraq war, I can appreciate the hard work that goes into making something original, but your advertisement while original has a level of cheesiness, which removes its effectiveness and affects my inner sensibilities.

I do not however want too provide destructive criticism and I seek to provide some miner changes which I believe will change your entire outlook towards your company and your inner values.

I have consulted several texts on the matter and I was appalled by the aberrations along the edges of the leaf in question, which seems to suggest to the customer that the company itself would undergo such deterioration. I’m sure that you did not knowingly wish this to happen but it is proven that the subconscious mind takes in various clues from its conscious environment and interprets these in strange ways.

“Simplicity is indeed often the sign of truth and a criterion of beauty.”

Mahlon Hoagland (Toward the Habit of Truth)

While I would normally agree with the above sentiment, the simplistic nature of your advertisement would appeal only to the simpletons of the web browsing community. As an artiste of the highest caliber with a second degree in Chinese literature, a wife and two kids, I would like to point out the grammatical error in the caption in the last frame is so glaringly obvious that my 3-year old son corrected it.

The tonal array of colours represented within the advert strongly implies the visual impairment of the designer.

Being an artiste of the highest caliber who once possed the Nobel peace prize, I would like to conclude that the viewing experience your advert provides leaves me with no doubt that Coco Pops are better than Nutri Grain.

Regs John,

PS: Resume attached…………………………….NOT!!!!!!!!"

We haven't got a reply yet.


Also on a different note, I plan to continue the car crash story. Hopefully you enjoyed the first bit.

May the force be with you.